Born out of the trend-setting retail giant Abercrombie & Fitch during the year 2000 the Hollister Co. has since then become a standalone catalyst of global fashion and fist-pump worthy style. Notably, the retail chain is known for its modern, west coast casual attire and boardwalk in-store theme, but worthy to be mentioned is their emphasis on positive self-empowerment by having a summer mentality all year around, as seen below on the header of the Instagram; also, their philanthropic strides to end bullying as well as providing high schools in underprivileged areas the chance to host extravagant proms and homecoming dances.
Although Hollister has prioritised its marketing platforms towards high school teenagers and college freshmen looking for a pair of fresh threads to start the year off right, the SoCal brand is breaking barriers as it delves into the world of signature athletic wear and luxurious lingerie. Consequently, patrons of all ages can have a taste of the So Cal whether its strutting down the hallway in a soft-to-the-touch flannel, which one thought their crush wouldn’t notice but they did, or just getting cozy in one’s bed while binging reruns of “The 100” and “Vampire Diaries.”
Moreover, what sets Hollister apart from the average hole-in-the-wall department store is their ostensible use of social media, for the Swag Seagull has made accounts with Instagram, Facebook, Twitter, Snapchat and oddly enough Google+ in effort to viralise their brand. Never missing a posting beat, the Hollister Company regularly publishes news regarding new styles being ship to their stores, and the quirky and affable adventures of their brand models. Furthermore, Hollister discerns its admiration for nature by posting quality pictures of beautiful coasts and adding its own twist to fruit bowl photography, which have all received positive engagement from their social followers.
Starting with Instagram, in the above image Hollister shows off its new girls’ ensembles for the 2017 Spring Break week with a diverse cast of adorable tween models amicably engaging in apparent laughter, which discerns the company’s egalitarian values as a beautifully progressive enterprise. Markedly, the image sets a lighthearted and comical tone, and it is not without its own thumbs-up for it received 31, 229 “like” and positive feed-back from hundreds of So Cal fans. Now how’s that for Girl Power!
Tearing a page from the company’s twitter page, the figure above shows a vivid photograph of an idyllic California beachfront from a side angle. While the picture itself is emblematic to the Hollister persona, the caption is the true representation of the company’s comical wit and modernist savvy, for it uses “Shore thing” as a poetic license to say “sure thing” to the question of “Beach day?” Receiving both twenty-four retweets and a 122 “likes,” the post has definitely earned itself some swagger points for putting an congenial twist on environmentalism.
Start of Spring Break? Hollister knows what that means: Netflix binging, wanted sleepovers or just an outright needed lazy day (I mean one can’t hit the beach everyday, what am I saying of course they can lol). Nevertheless, a recent post on the company’s Facebook page showed a comfortable ensemble, which was debuted for the Spring Break kick-off editions. And with twelve shares, over 900 likes and three starstruck commentators, one could say that they’ve did a pretty good job getting the word out. Plus, the hashtag #SundayVibes shows that Hollister appreciates the value of the last day in a long-desired weekend.
“Is that an ascot, bro lol?” “Yeah dude, it matches my skinny denim shorts and sport shirt 😁” Whether one is settling for an in-door fun day or an afternoon’s troll on the boardwalk, it’s always best to do it in style and with a friend: the So Cal logic. Using these two catalog heartthrobs with the call-to-action “#DontWaitForSpringBreak to stock up on new #styles” the Hollister company makes it a point to show their brand’s variety from preppy beach-lover to pavement-shredding skateboarder. Noticeably, So Cal fans have given the post some love, and what I truly mean is a horde of comments ranging from heart-face emojis to confessions of potential purchasers (not to mean the 31,792 likes).
Rob Melon: “Hey Dave are my glasses on right?” Dave Pineapple: “Rob, you’re a melon. Just look fresh bro.” Who can sell sunglasses better than fruit? It seems Hollister was on to something. While the above image provides some insight on the humorous ambiance of the company, it also showcases its products in a way that is clear and appealing. With that being noted, Hollister Co has proven itself to be a novel entity in the production and publication of vibrant, positively carefree, and engaging posts that their fan-base loves and interacts with regularly.