Blog 9: Review

Social Media has become such an integral part of our society that it needs its own course in universities. I find this extremely exciting. Social Media is not something that only engineers, or mathematicians, or scientists can study. Social Media is a concept that is important to almost everybody in the world.

This class is more than a class about a general topic. It’s about our generation’s story. Every assignment, especially the case study, was fascinating, and dare I say maybe even fun. Social media affects everything and really everyone. My favorite video for example, was the “Save Mr. Splashy Pants” Ted Talks video (I think that was the name). It’s an example of how a silly joke on the internet can actually do good, or in this case save whales. That video was a feel good story. There were no losers in the event, (well except for the whalers). The whales were saved, and everybody had a good laugh, all because of a stupid internet joke.

My second favorite are the articles on social media viral strategies. While I recall one being by Hootsuite, I believe there were multiple articles and readings we analyzed regarding the topic. The fact that we have already created a process and strategy to become famous using the internet is fascinating. I compare it to marketing. Marketing is all about finding the right target audience, which is easily comparable to social media strategies. As a matter of fact, many companies already use social media for marketing and are very good at it. Take Wendy’s for example.

Social Media is new, yet already relevant. In 30 years I’m going to look back at this class and tell my kids about it, because of the connection it has with the future. Whether it be talking about a president that can’t seem to place his phone down, or whether it be about my personal interest in motorsports and its own connection to social media, which I explored in our case study assignment, it is all new, yet relevant. It has become so in a time where I’m really beginning my adult life, and that’s fascinating to me. In other words, I guess I’m trying to say it’s a part of history. It’s our generation’s “thing”. Much like how the 70’s had hippie love and Vietnam, the 80’s and the beginning to the general use of computers, we have the internet, and with it social media.

 

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Google’s YouTube Advertisement Blunder

In a massive company that has found mostly success than failure in its existence, it is now finding its YouTube advertisement campaign to be one its most troublesome failures. It is no secret that Google has placed their own ads and those of corporate partners on its YouTube site. However, it has been recently brought to attention that Google has allowed their ads to be placed on some inappropriate videos. One such example is a radical Islamic video that is shown in the article linked below and on the Facebook group.

Since users have noticed its advertisements, there has been an uproar targeting YouTube’s parent company, Google, which is the source of the advertisements. Since the crisis was brought to attention, Google has since then apologized and are currently re-evaluating their YouTube advertisement policy so their ads will appear in less inappropriate videos. Such changes to their policy may include hiring actual people to monitor their ad algorithms, which may be easier said than done, as YouTube is a host to literally billions of videos with thousands more being posted every day.

Difficult nonetheless, Google should apologize, which they have, and still perhaps hire some monitors for these algorithms. While there is an abundance of content on YouTube, algorithms are in place for a reason. While actual people can’t actively monitor every single video, they can monitor the algorithm, and when an ad appears on a controversial video and users are alarmed, the algorithm is altered.

http://news.sky.com/story/a-serious-problem-that-goes-to-the-heart-of-what-google-does-10808871

IndyCar – Motor Racing Social Media

As the other largest American Motorsport Series next to NASCAR, IndyCar has taken up a similar strategy regarding its reach to its fanbase. IndyCar treats its social media page, or in this case Twitter, as another way to convey breaking news stories and updates to its fans. For example, today was its first Grand Prix of the 2017 season, won by Sebastian Bordais. Following the event, IndyCar’s Twitter account posted several mentions of the finishing results and highlights of the event.

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While I believe it is important for a sport to keep their fans updated, I also believe a sport should also interact with them to keep their interest fresh. For example, I believe that perhaps a fan vote event would make their follower count grow and allow the fans to interact with their sport as well. NASCAR does this in some areas such as the fan vote award for their All-Star race where fans can interact with the decision of which driver that isn’t currently qualified for the event will be eligible.

Facebook Breaching: Fun with Parents of Friends

For my breaching experiment I decided to comment on some photos of one of my friends that went on a vacation to Georgia containing extremely odd and often downright random words and inside jokes, and while that isn’t completely out of the ordinary, these photos were posted 4 months ago, by his parents.

The suggestion came from the article in the assignment description giving the example of commenting random words and topics that have no relevance to the post. I commented the word “poop” on one of them, and after a day, featured no response. Disappointed, I commented an apostrophe, with also no response. Before I gave up and thought about trying another experiment, I found a photo that reminded me of an inside joke I have with this friend, and left a larger comment that this time, warranted a response.

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If you can’t already read it, it states the following, “The four descendants of the pharaoh, including RAbert Schatenkamen III, the next in line for the throne, watch over the Egyptian sunset on the banks of the Nile, praising Ra for yet another blessed day, before praying to him for another bountiful harvest through the approaching Winter and then returning to their palace to feast on the crops their peasants have grown and prepared for them.” As mentioned before, the photo was taken on their trip to Georgia.

Allow me to fill in the details. There is a running joke between my friend Robert, most of our friends, and I, that he is of Ancient Egyptian royalty. Of course, for all we know, he isn’t, and for the record he is of Italian descent. As previously stated, unlike the previous two attempts, this one actually warranted a response.

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After explaining why I was commenting on his parent’s posts, I tried to collect data.

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His mother nor father appeared to pay much attention to it, which considering the time frame, I thought was odd. In fact, the only person that did react to me personally, by SMS messaging or Facebook contact, was my friend Robert.

The response was underwhelming, and thus disappointing. However, even a small reaction is one to analyse and make an estimate as to why it occurred. For example, perhaps the only reason Robert reacted was age. Robert is 19 years old, while his parents are presumably older than, or at least, 40. Younger social media users tend to care more about what occurs on not only on their accounts and posts, but also posts that include them. The other photos I commented on did not include Robert, and perhaps he was not tagged in them. Therefore, he was no given no notification of my comments.

While, according to Robert, his mother did notice the comments, she paid no attention to them and ushered no response. Perhaps if it was someone of a younger age, it would have warranted a response, much like it did with Robert.

My Stealthy Social Media Presence

Upon my examination of my social media pages I found there only to be 2 sites worth mentioning; Instagram and Facebook. Both sites, I find, I don;t find myself posting much content, but rather sharing, liking, following, and leaving the occasional comment.

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As a matter of fact, the last time I posted an original piece of content, aside from the image assignment we had a couple of weeks ago, was December 4th following my visit to the Ferrari Finali Mondiali Festival in Daytona. I had posted 8 pictures I took while attending the event.

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As for the reasons behind the sharing of said images, it is somewhat odd to think as to why I would do such a thing. In all honesty, it’s hard to think of why I did share those photos. I suppose I wanted everyone to know that I was there, at that event, and having a good time. It’s also quite literally a once in a lifetime opportunity to attend the Finali Mundiali, so I also wanted to record it, and what better place to record something forever than my ominously immortal Facebook page?

As for my Instagram account, I’m much more active than that of Facebook page, which is not saying much. Actually, I’ve only had 7 posts within the last year.

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All 7 of which came before early January, and all are relevant to either my involvement with the military, my hobby of motorsports, or my friends. Regarding the military posts, I have pride with my involvement in it, and I suppose I wanted to share something that I’m proud of. My racing hobby is something I share with many of friends, so I tend to share things that I feel they may enjoy, which may be another explanation for my earlier mentioned Finali Mundiali post on Facebook. Finally, I often find myself doing humorous activities with friends, and when I record them I often think many other’s may find it as humorous as I.

In a special case however, my most recent post involving one of my closest friends Justin, as seen in the uppermost left photo above, is more of an appreciation post. He recently left for basic training in the Army, and I wanted to wish him luck publicly.

My actions and posts on social media are rare, but that doesn’t mean I don’t put careful consideration into my profile pictures. Both pictures are of me wearing the Army Class A ASU uniform. Usually the uniform is worn during formal events such as balls and commencement ceremonies.

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I wanted my profile pictures to be formal and professional, but while also reflecting my aspirations in life. I felt wearing the class A uniform was a great way service that want, but while also looking handsome doing it.

My presence on social media is somewhat stealthy. I actually visit Instagram often three times a day to see the new images being posted by those I choose to follow. However, regarding my own original posts I don’t share much with others. It isn’t that I want my privacy, but rather I only post things I find are highlight moments of my life. In the image of my Instagram account, every photo or video was recorded while I was doing something that I may never forget. Whether it be riding an Army Blackhawk helicopter for the first time, being contracted and sworn into the Army, or my attending of a one-time Ferrari festival in Daytona, if it was an interesting highlight experience in my life, I find myself sharing it with the world.

Focus on what’s really important

Dalton Hopkins

For my post I based my information off of the Just Creative article. I placed a photo titled “Focus on what’s really important”. I found there is a large video game community on the internet, so I thought a gaming-based photo on Facebook would be popular as it would target those on my friends list that played video games as a hobby. I was either wrong, or my Facebook page is not as popular or noticeable as I thought, as I only received 2 likes and 2 comments. It’s probably the latter. I based my photo on an image from the popular game Battlefield 1. I followed Just Creative’s #2. Keep up to Date by doing so. I also tried to be humorous in my post, therefore I also followed #3. Be Amusing. I noticed that Battlefield 1 was trending on Facebook at the time, so I followed #6. Hottest content for social media. I found my post to be something I would share myself, which is #13. Create content you share yourself.

I was aiming for a ironic/comedic post targeted for Facebook, perhaps the fact that it was posted the same day as the Superbowl might have interfered.

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TeamFourStar – Masters of Parody

In early May 2008, a small low-budget YouTube channel, dedicated to the fanaticism surrounding the popular Japanese anime/manga series Dragonball Z, uploaded their first video of a series that would skyrocket them to worldwide popularity among the anime community. The video was episode 1 of their popular web-series Dragonball Z: Abridged. The series, as its namesake, is a shortened version of the popular Japanese anime, while also introducing a comedic value to it, as it is also a parody of the series.

A fan-redubbed version of the original series, it was meant to be a “non-profit fan-based parody.” However, after nearly 4 years the series had attracted a massive amount of fans of its own, due to its humor, fantastic editing and voice acting, and its clear respect for the original series, TeamFourStar began monetizing their brand. Since then, the original founders, Scott Frerichs, Nick Landis, and Curtis Arnott have branched out and have improved the new found art of “abridging” original animated programs (most of the time being Japanese anime). Not only have they grown to nearly 2.5 million subscribers since then, but also have created 4 new series by practicing the same formula on the anime Hellsing: Ultimate (a usual Halloween special that has become increasingly popular), the popular Yu-Gi-Oh! and Attack on Titan series, and even an abridged parody version of the popular Final Fantasy 7 video game. However, due to copyright issues, the Attack on Titan project was dropped after its first episode.

TeamFourStar is now working on its 57th episode of Dragonball Z: Abridged and is halfway through the original series. The group has been recognized positively by the original voice actors of the characters they portray and have even made cameos in the latest  Dragonball Z video games as extra voice actors. The group has received much recognition and praise among the anime community. Their content spreads over every anime fan’s social media thanks to their witty humor, and jokes that are humorous to not only hardcore fans of the series, but also to those that aren’t.