This course was taught in Spring 2017 for the first time.
Welcome to Social Media Communication (com395ehyb). You will Like it. We have become saturated with social media. It amuses, angers, frustrates, enlightens, and, most of all, distracts us. [It has taken me hours longer to write this page than it would have a few years ago. Guess why?]
Social media skills have become vital for college graduates entering the workplace in many fields, and significantly so in the communication field. Facebook, LinkedIn, Twitter, Instagram, WordPress, and other sites are now an integral part of communication strategies for all types of professional organizations, large and small. Communication graduates are expected to have a personal social media presence, as well as understand how to use social media sites (SMS) as part of a larger organization.
COM395EHYB explores the relationship between content creator and user with an approach that includes the short history, theory, technology, and impact of SMS in a professional context. After reviewing the SMS landscape, you will explore how to develop your own SMS identity. You will study the possibilities and limitations of social media platforms for organizations, learning how to compose and critically evaluate texts and visuals for a specific target audience on the major SMS platforms. You will examine the general strategic uses of SMS for advertising, marketing, public relations, journalism, and internal professional communication. We will cover things like:
- Social media history
- Personal branding and promotion
- Functions of major social media platforms
- Audience analysis of major social media platforms
- Primary research
- Content creation
- Social media policies
- Visual design
- Rhetorical strategy
The course catalog describes com395ehyb as:
Practice in managing effective social media content for specific target audiences in a professional capacity. Explore the relationship between audience, purpose, and content using social media formats. Develop criteria for evaluating each form of content, find examples, assess effectiveness, and practice professional social media skills.
It will be fun.
This is being taught as a hybrid course, which means that we will meet in the classroom, you will work with students outside of the classroom, and we will also meet online. I’ve been teaching hybrid courses for several years and have received a great deal of feedback from students. They have repeatedly acknowledged that one of the greatest challenges of these types of courses is time management. Because of the hybrid format, it can be easy to “forget” to submit assignments and engage in online discussion as required. You will receive some email reminders from me, but you are ultimately responsible for ensuring that you submit your work on time. It may be helpful to schedule the time for this course every TTh as if you were attending class.
On this site, you will find links to the syllabus, assignments, my office hours and contact information, and other resources. You will post to the course blog, which can be found here. If you have any questions, the easiest way to reach me is by email at email@example.com. You can find more information about the course, grades, and your classmates on the course Canvas site. We meet in the classroom (COAS Room 202) on Tuesdays each week. All other work is done in your own space. Get started by clicking the “getting started” link!
[Note: This course is still being updated for the Spring 2017 semester. All assignments and dates are subject to change.]