blogamericanprogresscourse description

Practice in managing effective social media content for specific target audiences in a professional capacity. Explore the relationship between audience, purpose, and content using social media formats. Develop criteria for evaluating each form of content, find examples, assess effectiveness, and practice professional social media skills.

Texts: The Art of Social Media by Kawasaki and Fitzpatrick, 2014 (online or print). Other required texts are available online or will be provided.
Technologies: Regular web access, camera for photos and videos


This course is designed to allow you the opportunity to develop your own digital identity and understand how to manage social media strategy for a professional organization. You will gain an understanding of audience awareness specific to social media sites, and you will build on these skills through an understanding of social media user characteristics and rhetorical strategies.

learning outcomes

  • Demonstrate an understanding of the short history of social media
  • Create a persuasive professional identity through social media sites
  • Compose social media content that supports communication objectives
  • Employ social media-specific writing tactics to create concise, persuasive content
  • Optimize social content visuals and multimedia content
  • Demonstrate an understanding of audience awareness

course policies

The policies for COM395HYB generally endeavor to emulate those of a professional environment, as well as account for the nature of course that takes place both online and in the classroom.


This class is a collaborative effort requiring your active participation. This hybrid class meets only about once a week, so you’re expected to be present and prepared for each class. The attendance policy is as follows:

  • No absences increase your final grade by 25 points
  • One absence does not affect your grade
  • Two absences reduce your final grade by 25 points
  • Three absences reduce your final grade by 100 points
  • Four absences mean failure of the course

To be counted present, it’s expected that you are in class on time, prepared by demonstrating that you have done the required readings and assignments, participate appropriately, pay attention to the speaker, and stay in the room until class is over. Those students who do not meet this basic standard of behavior may be counted absent or receive a reduced grade.

Athletes may be absent for their university-sponsored events. However, athletes do not receive an exception to the attendance requirements. If you anticipate excessive absences due to university activities, email me at the beginning of the semester so that we can make arrangements.

It’s unnecessary to provide documentation for absences. It is expected that you will only miss class for “excused” reasons.

You’re considered absent if you’re over 10 minutes late to class. If you’re late, you’re responsible for insuring you receive credit for attendance after class by signing the attendance sheet.


All assignments should be submitted through Canvas, unless otherwise instructed. Do not submit assignments by email. If you are unsure whether your Canvas upload worked or cannot access Canvas, you may email your assignment to me by the due date to insure you receive credit; however, you will have to post it on Canvas later to receive credit.


No late work is accepted. Late work is poor practice in the workplace, a burden on professors and yourself, and unfair to students who submit work on time. If you have exceptional circumstances, discuss them with me before the due date. If you are absent, you must still submit assignments due online by the due date to receive credit. Note that technology problems are not acceptable excuses to receive exceptions to the course policy. To compensate for a missing assignment, you have the opportunity during the semester to do one optional assignment worth 25 points. If you choose to do this optional assignment without having missed any work, then you earn bonus points. 


Avoid entering or exiting the room during class. This is a 75-minute class that meets once a week. Students should be able to avoid restroom breaks and phone calls during class time, barring an emergency.

The use of phones, tablets, headphones, laptops, video devices, or other personal technologies in the classroom is prohibited, as it is distracting to you, your classmates, and your professor, and it is unprofessional. If you are found using any such devices, you may be asked to leave the class, receive no credit for attendance, and/or lose participation points. These items may only be used when instructed for class activities. At all other times, they should not be visible or audible in the classroom. Classroom computers should be used only when doing authorized class work. When not in use, monitors should be turned off.


ERAU considers academic dishonesty a very serious offense.  Such offenses include:

  • cheating – accepting unauthorized assistance in preparing assignments
  • fraud – gaining unfair advantage through deceit, trickery, or falsification of records, including teammate contribution reports
  • double submission – submitting identical or substantially similar written assignments to fulfill a requirement in more than one course, regardless of term, constitutes one form of academic fraud (unless a student has been granted prior permission from each professor)
  • plagiarism – taking ideas, writings, words, and/or work of another and representing them as one’s own without appropriate acknowledgment

Students may be asked to show their work at any time in order and must be able to provide evidence that they have created or used as part of the process for producing a final version of an assignment. Such items may include primary source materials, secondary sources, proposals, pre-writing, notes, drafts, etc.

A student who commits any academic integrity violation will fail the course. In addition, the incident will be reported to the Dean of Students. If any other violations have been documented, the student will be recommended for dismissal.


General grading criteria follows:

A 100-90%: An A-project is one that might lead to a promotion in a professional environment. It reflects the author’s careful consideration of audience and purpose. It demonstrates strict adherence to the assignment instructions. It is complete, presented in an appropriate and engaging style, arranged logically, memorable, and visually appealing. It is visually cohesive and balanced. It introduces and credits sources properly. It avoids visual or textual clichés. If visuals are required, they are original, well-composed, and well-edited (cropped, color-corrected, balanced). The assignment contains no superfluous material – every element has a purpose. It reflects a relatively sophisticated assimilation of class discussions and readings. Text contains few writing errors and no run-on sentences or fragments.

B 89-80%: A B-project satisfies most or all of the requirements but may contain a small number of minor errors that can be easily corrected. It would be considered acceptable in a professional environment. It is professional and reflects consideration of audience and purpose. It may contain some gratuitous visual or textual elements but still conveys a unified message overall. It reflects assimilation of class discussion and readings. It may contain a few minor writing errors.

C 79-70%: A C-project is competent, though it would possibly be returned for some revision in a professional environment. It is about average in terms of the major criteria listed above. It may have some writing errors, but the errors generally do not interfere with meaning.

D 69-60%: D work is weak. It would probably be unacceptable or returned for extensive revision in a professional environment. It falls below average in terms of one or more of the major criteria. It may lack elements required by the instructions, fail to demonstrate audience awareness, or contain significant writing errors.

F 59% or lower: F work fails to adequately meet the criteria of the assignment, either in terms of the project parameters or quality of work. A consistent pattern of this level of production would probably get a person reprimanded or fired in a professional environment.

The grading scale is standard: A 100 – 90%, B 89 – 80%, 79 – 70%, D 69 – 60%, F 59% or below

Your grade consists of the following:



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